The Arte all'Arte project is not only aimed at an art-loving public, but also concerns and closely involves the communities who live and work in the areas where the works of the various artists will be temporarily installed. This direct contact, established without the mediation of the media, cannot fail to produce a strong impact, also provoking perceptible changes in the juxtaposition between work and landscape, which are in turn primary active instruments of everyday life and of the relationships between the individual, society and the world. 

Following the opening of the exhibition, a catalog was published, containing critical texts by the curators, Jérôme Sans and Pier Luigi Tazzi. A section was devoted to each artist, including images of previous works, photographs of site visits and works in situ.

In addition to the catalog, a visitor's guide to Arte all'Arte was also produced by Nico Orengo in collaboration with Roberto Rossi and Michele Taddei. The guide linked the six towns to the surrounding countryside, with suggestions for restaurants, wineries, hotels and information on characteristic flavors and other attractions.