The pages unfurl a new history of the relationship between contemporary art and lipstick: a story that shows how this feminine symbol with particular flavor has pervaded our culture and its imagery. The book brings together more than forty international artists and photographers, from Marina Abramović, Araki, Maurizio Cattelan e Pierpaolo Ferrari, JR, Ryan McGinley, Daido Moriyama, Martin Parr, Alex Prager, to Sam Samore, Mikalene Thomas and Erwin Wurm... Sublimed, made-up, eroticized... these traces of contemporary cult accoutrement have become an iconic element of contemporary values.