
Swarovski Digital Crystal
Beijing
2013
Over the past decade, Swarovski’s design and architecture commissions have served as an experimental platform for leading figures in design to conceptualise, develop and share their most radical ideas. Building on this foundation, London Design Museum and Swarovski challenged a number of exciting talents in contemporary creativity to explore the meaning of memory in the digital age in an exhibition titled "Digital Crystal: Swarovski", which launched in London in September 2012.
Perfect Crossovers were commissioned by Swarovski to bring the landmark exhibition over to China. From London to Beijing, the exhibition was transformed, and a Chinese chapter was created by commission works from top Chinese designers and adapted to the local audience by Jérôme Sans.
Working with renowned architect Ma Yansong of MAD Architects, Perfect Crossovers invited rising and established Chinese designers Liu Feng, Shi Jianmin, Naihan Li and Song Tao to create their interpretation of the future of memory in a digital world. Their outstanding commissions joined pieces from the now-iconic London exhibition by Ron Arad, Maarten Baas, Arik Levy and Random International.
Swarovski was awarded the best creative prize and Jerome Sans was awarded the best curator prize for the 2013 edition of 751 DPark Beijing Design Week event.

Ron Arad, Lolita, 2013 © Zandie Brockett. Swarovski Digital Crystal, Beijing Design Week, 751 D-Park, Beijing, China.

Li Naihan © photo: Zandie Brockett, 2013. Swarovski Digital Crystal, Beijing Design Week, 751 D-Park, Beijing, China.

Swarovski Digital Crystal, Beijing Design Week, 751 D-Park, Beijing, China.

Ma Yansong, Panoramic Landscape and Crystal Moon projection © photo: Zandie Brockett, 2013. Swarovski Digital Crystal, Beijing

Liu Feng, The Milky Way © photo: Zandie Brockett, 2013. Swarovski Digital Crystal, Beijing Design Week, 751 D-Park, Beijing, China.

Paul Cocksedge, Crystallize, 2013. Swarovski Digital Crystal, Beijing Design Week, 751 D-Park, Beijing, China.

Semiconductor, The Shaping Grows, 2013, 4 channel installation. Swarovski Digital Crystal, Beijing Design Week, 751 D-Park, Beijing, China.

Yves Behar. © photo: Zandie Brockett, 2013. Swarovski Digital Crystal, Beijing Design Week, 751 D-Park, Beijing, China.

Shi Jianmin Paul. © photo: Zandie Brockett - Swarovski Digital Crystal, Beijing Design Week, 751 D-Park, Beijing, China.