“I think it’s both Heaven and Hell. The title is not a literal critique of Hollywood. It’s like in Kenneth Anger’s book Hollywood Babylon, where he takes all these old cinema stars, all these tragedies and dramas, and even though he exaggerates, he transforms it into almost a religion. Hollywood becomes a signifier for something bigger. That’s what I’m trying to do.I want it to represent a whole kind of mystical ethos.” James Franco